Jorge Santillán / GF2GO CEO

I’ve been an entrepreneur my whole life. As a born risk-taker, I’ve always known that creating and running businesses was my calling. My first clients were my childhood friends—I’d sell them land in a park by my house, and create soccer leagues out of playdough figurines (which I’d then turn a profit on when they inevitably broke and needed fixing). Growing up, those flashes of entrepreneurship foreshadowed a lifelong passion.

As I got older, I eventually found employment in typical roles, working at McDonalds and the now defunct Blockbuster Video. A less typical role included my stint as a monster at the haunted house at the local fair. Even though I was able to work with my highschool classmates, make extra spending money, and create memories I still cherish, the main thing I learned in these roles was what I did not want in life: to work for someone else.


Fast forward to my time at university, where with the support of two friends we started our own advertising agency. It was an incredible company that took us on an amazing ten year journey. We learned the importance of good sales, discipline, and how in order to set yourself apart in a world of competition, you have to constantly be looking for ways to grow. During its ten year lifespan, our agency was within the national ranking of advertising
agencies five years in a row, with two of them making the top 50.


Life is a great teacher, and some of the hard lessons it handed us ended the journey of the agency. Today, our mistakes seem obvious. Bad decisions, trusting the wrong people, and taking risks beyond our experience led to the closure of our company, but also informed and improved how we approached
business (and life) going forward.

Years later, in a new city and with more experience under my belt, I started working for a company where I reignited my passion for creating brands and concepts—this time through marketing. I developed many brands for the business, some of which continue to thrive to this day.

On paper, everything was going my way. I had fun collaborating with my colleagues, I enjoyed a certain degree of freedom in my work, and they paid me well. But, at the end of the day. I was still working for someone else. I couldn’t act on ideas I knew were right, or disagree with ideas I knew were wrong.

Deep down, that entrepreneurial spirit I’ve had since childhood was still burning strong. That crucial part of me began to complain, and started to push the desire to create business ideas and forge my own path closer and
closer to the surface.

And then I decided to act on it.

I pushed myself out of my comfort zone, sacrificing a weekly salary and sense of stability in order to do what I’ve always wanted—create a business. At that point, I didn’t know exactly what I wanted to do, or how I was going to get there, but it was clear there was no going back.

What I did know was that if I was capable of putting all my effort into someone else’s dream, I could work even harder for my own. Whether I won or lost, it would be for me and not anyone else (which in my opinion is a win,
in and of itself).

It’s been the best decision of my life.

After going on the journey from entrepreneur, to employee, to entrepreneur, my next chapter is helping others find the same freedom. The first step is asking yourself: What’s stopping you from starting your own journey? What’s your dream? Do you want to spend your life working for someone else?


If you’re willing to embark on the adventure of entrepreneurship, you can take your destiny into your own hands. If this resonates with you, and sounds like the path you want to take in life, don’t hesitate to contact me. I’m happy to help you achieve your dream.